‘Superstore’ is Stocking up! NBC Orders Full Second Season
NBC’s crowd-pleasing comedy “Superstore” has added nine more episodes to its inventory bringing the season total to 22.
The announcement was made by Jennifer Salke, President, NBC Entertainment.
“We’re very proud of ‘Superstore’ and we were so happy to see fantastic viewing levels with the preview during the Olympics as well as last night’s ratings in its new Thursday anchor time period,” Salke said. “This is a show our audience loves and, paired with ‘The Good Place,’ which our audience also loves, we think we have a sensational new comedy block to build this season.”
In its premiere episode Thursday, “Superstore” performed as a solid lead-in for NBC’s newest and critically-acclaimed comedy, “The Good Place,” which is doing a 13-episode first season as earlier reported.
This week’s regular-timeslot season-two 1.5 debut of “Superstore” scored NBC’s highest adult 18-49 rating by a Thursday comedy in nearly three years and improved on NBC’s average in the time period last season by +50%.
In its initial season in live+7, “Superstore” averaged a 2.1 rating, 7 share in adults 18-49 and 6.6 million viewers overall, making it the season’s #2 new comedy on the Big 4 networks and NBC’s top-rated new comedy since the 2013-14 season.
Through the season, “Superstore” added an additional 2.27 rating points in 18-49 solely from non-linear digital platforms, more than doubling its L+7 rating and making it NBC’s highest-rated show on a non-linear basis. Over the summer on Aug. 19, a special post-Olympic episode of “Superstore” set series records of a 3.7 rating in adults 18-49 and 11.1 million viewers overall in L+7.
“Superstore” centers around Amy (America Ferrera), the megastore’s most stalwart employee as well as the glue holding the place together, and newly hired Jonah (Ben Feldman). Their fellow associates include the sardonic Garrett (Colton Dunn), the ambitious Mateo (Nico Santos) and the sweet teenager Cheyenne (Nichole Bloom). Overseeing them all are store manager Glenn (Mark McKinney) and assistant manager Dina (Lauren Ash). It is executive produced by Justin Spitzer, Ruben Fleischer, David Bernad, Gabe Miller and Jonathan Green, and produced by Universal Television, Spitzer Holding Company and The District.
“The Good Place” premiered on Monday at 10 p.m. ET and matched the highest debut half-hour rating of any new comedy on the broadcast networks in the past year. A total of 14 million viewers watched all or some of the two half-hours that aired Monday night, and the opening half-hour has already grown by +34% in adult 18-49 rating after just two additional days of time-shifted viewing (from a 2.6 rating to a 3.4).
In attracting younger demos, “The Good Place” premiere equaled NBC’s best 18-34 rating for a half-hour original comedy telecast since the “Office” finale in 2013.
Thursday’s regular-slot premiere of “The Good Place” scored NBC’s best regular-program 18-49 rating in the time period in more than 11 months and retained 93% of its 18-49 lead-in from “Superstore.”
In order to give the series more sampling, NBC is airing encores of the first four episodes of “The Good Place” on Saturday, Oct. 1 between 8-10 p.m.
From “Parks and Recreation” creator Michael Schur, “The Good Place,” starring Ted Danson and Kristen Bell, has opened to stellar reviews. Entertainment Weekly has called the show “a fantastically funny sitcom” and added, “Nothing is perfect, but the wise whimsy of ‘The Good Place’ comes close.” The Huffington Post called it “a first-class new comedy” and the Los Angeles Times added the series is “smart and delightful.”
The Good Place” follows Eleanor Shellstrop (Kristen Bell), an ordinary woman who enters the afterlife, and thanks to some kind of error, is sent to the Good Place instead of the Bad Place, which is definitely where she belongs. While hiding in plain sight from Michael (Ted Danson), the wise architect of the Good Place (who doesn’t know he’s made a mistake), she’s determined to shed her old way of living and discover the awesome (or at least the pretty good) person within.
“The Good Place” is executive produced by Michael Schur, David Miner, Morgan Sackett and Drew Goddard, who directed the pilot. It is produced by Universal Television, Fremulon and 3 Arts Entertainment.