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Description: WWAY signed on October 30, 1964, as a television station in Wilmington. They are CBS and ABC affiliates. The station's first studios were located on the 10th floor of the Murchison Building in downtown Wilmington. Currently, it is owned by Morris Multimedia. In September 2013, WWAY announced that it would add The CW on a digital subchannel. The new channel launched on September 30, 2013 under the branding "Cape Fear CW" In March 2017, the station's parent announced the purchase of the former Thunder Alley bowling center in Leland, to be converted to the station's new state-of-the-art broadcast studios. On April 29, 2018, WWAY began on-air programming from the Leland facilities at 1224 Magnolia Village Way, completing the move from the 615 North Front Street studios in Downtown Wilmington that the station had occupied since 1969