Toy maker Mattel launches a digital playroom to help kids and parents get through trying times
Toy maker Mattel unveiled their all new ‘digital playroom’ platform aimed to keep children occupied as they stay at home due to COVID-19.
The new platform features coloring pages, DIY projects, interactive games and child-friendly tutorials.
Mattel will include content from brands such as Barbie, American Girl, Hot Wheels and Fisher-Price, among others.
The company is also expected to update content on a weekly basis with the Mattel president describing it as an valuable resource for children while calling the pandemic quote “difficult times when so much is in flux for kids and families.”