Coors Light to cover $100 in dog adoption fees across the country until Feb. 21

CHICAGO (WXXV) — After his team won Super Bowl LIV, former Florida State Seminoles and Kansas City Chiefs defensive lineman Derrick Nnadi paid for dog adoption fees clearing out an animal shelter in Kansas City.

Coors Light said hold my beer… literally!

The beer brand launched a dog adoption program this week, in which it will pay up to $100 in dog adoption fees to the first 1,000 people who submit an adoption receipt in select states.

The offer is good for those ages 21 and older and continues through February 21.

Eligible participants can text “COORS4k9” and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees.

In a press release, Coors Light said, “Each Winter we witness a cultural phenomenon where people couple up to stave off the weather-induced blues; better known as Cuffing Season. Valentine’s Day is the pinnacle of Cuffing Season, and according to a new survey from Coors Light, a majority of young legal drinking age millennials (58%) find it overrated. That’s why Coors Light encourages you to skip the cheesy Valentine’s traditions and spend the day with a fur-ever friend.”

“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”

For a full look at terms and conditions, click here.