WXXV 25 Bids Farewell To General Manager Bobby Edwards
Since February 2006, Bobby Edwards has been at the helm of WXXV as General Manager. Today, our staff bids farewell to the man who lead the way for the last sixteen years. From starting with a solo network FOX station he oversaw the addition of the NBC & the CW networks.
Edwards has a total of 40 years in the broadcast industry. During his tenure as General Manager, he played a critical role in helping the station introduce the NBC and CW affiliations as well as launching News 25 in 2013, creating another option for local viewers in South Mississippi to choose from.
“I am so thankful for the last 16 years to be at WXXV. I have truly appreciated the opportunity to work with and develop long lasting friendships and helping local businesses,” said Edwards.
By mid-2015, News 25 was in full swing with the introduction of 4-hour morning and midday newscasts. Currently, WXXV airs 9 weekday newscasts, totaling 7 hours. Bobby Edwards has spearheaded major changes and continually upheld the standard of excellence we strive to reach everyday.
In March 2021, WXXV News 25 debuted a renovated set and graphic look in the “News at Noon” newscast on WXXV NBC 25.
The half-million dollar project took two months to complete and included state-of-the art cameras, three video walls and an anchor desk. A new weather center and interview set complete the transformation from a completely virtual green-screen to a full hard news set.
“We began our news journey more than 7 years ago, broadcasting 1 ½ hours of local news each day. As we stated then, we reaffirm that we are committed to providing the best news product possible every day. We have grown to more than 7 ½ hours of news a day and have invested in a state-of-the-art set for our team and our viewers. Our priority remains providing a strong local news product and to serve our viewers and communities,” Edwards said the day of the launch.
“Bobby has been a wonderful leader at WXXV. I want to thank him for doing a great job and for all his hard work over the years. We’re going to miss him,” said Charles H. Morris, President/CEO of Morris Multimedia, owner of WXXV-TV.
We wish him the best in his retirement. He will be missed.