Shopping local on Cyber Monday
Cyber Monday is one of the biggest days of the year to shop online with internet-based companies raking in billions of dollars from online sales. Does this hurt local business?
News 25’s Gina Tomlinson checked in with local business owners to find out.
The downtown shopping strip in Ocean Springs looked a little empty Monday, but that doesn’t mean local businesses here weren’t making any money. Bella Luna Boutique was one of the shops that decided to take part in Cyber Monday, offering 20 percent off to customers purchasing through Facebook. Bella Luna Boutique Manager Dena McGrath said, “It’s very important for our small business and for our local people around here to compete with larger corporations online.”
Big retailers like Amazon, Best Buy, and Target are expected to generate more than six billion dollars from Cyber Monday shoppers this year according to Adobe Analytics.
Cyber Monday, known as the online counterpart of Black Friday, is a day when businesses put their best deals on the web. Biloxi Resident Shawn Chambers runs an online organic product distribution business. “For Cyber Monday, we’re running a buy two, get two free on our website which has an outreach nationwide.”
Chambers says Cyber Monday is a great opportunity for his company, Restorative Nature, because most of his sales are made through the internet. “The national and global outreach is just astounding. E-commerce is definitely trending now these days. It’s really important to get in it.”
Some people actually prefer Cyber Monday over Black Friday because with online shopping you can shop just about anywhere. This way you can beat the crowd and not have to deal with those long lines at the store.
Downtown Ocean Springs business Sugar and Spice Children’s Apparel ran Cyber Monday sales through Facebook throughout the day. Gina’s Clothing and Jewelry Boutique had up to 50 percent off select items for Cyber Monday. “It’s just good for the community to stay here, stay local and support one another,” said McGrath.