Visit Mississippi Gulf Coast Board of Commissoners Meeting
Looking to attract more tourists to South Mississippi, the Visit Mississippi Gulf Coast Board of Commissoners held a meeting in Biloxi.
The meeting covered a variety of things like recent revenue coming into the Coast and how the Coast could benefit from BP settlement funds. One method to bring more tourists to the Coast is to focus on millennials.
The marketing team showed research this demographic visits the Coast more due to the driving radius and the mindset of the living in the now in regards to touring experience. Peter Mayer Advertising Vice President and Director of Client Service David Crane said, “We craft our message to these different audiences to the things that motivate them. So, we want to understand when I’m talking to a younger experiential traveler versus an older experiential traveler.”
The Visit Mississippi Gulf Coast Board of Commissoners plans to meet with the National Association of Sports Committee to see how South Mississippi can benefit from sports betting.