Mercedes-Benz Superdome getting new sponsor starting in 2021


In the days, weeks, and months that followed Hurricane Katrina, the Superdome became a symbol of something much more than New Orleans Saints football rather an American comeback story.

All these years later, that symbol is gonna have a new symbol.

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According to WDSU, Mercedes-Benz will discontinue its sponsorship with the Dome when the current naming rights deal ends in 2021.

The German auto maker became the first sponsor in Superdome history when they agreed to a 10-year deal in 2011, worth between $50 and $60 million.

Going forward the company will focus solely on its naming rights deal with Mercedes-Benz Stadium in Atlanta.

That leaves the door open for the Saints and state leaders to find a new sponsor by the time the current agreement lapses.

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A native of Pass Christian and a St. Stanislaus alum, Jeff Haeger comes to News 25 from right in our backyard. He most recently spent more than three years working as the sports reporter for WHLT-TV in Hattiesburg, where he provided extensive coverage of his alma mater, The University of Southern Mississippi. At Southern Miss, Jeff was a member of the Honors College and graduated with a B.A. degree in Broadcast Journalism with a minor in Spanish. He also wrote for USM's award-winning school newspaper, The Student Printz, where he won first place for Best Sports Story in 2013. Jeff loves to travel, and is excited to get back on the water to reunite with his family. In his spare time you can find Jeff spending time with his friends, and maybe even winning a fantasy football league. For sports stories contact Jeff at