Toys R Us is getting a second chance online
Toys R Us is getting a new life online.
Just in time for the holidays, the iconic toy store’s parent company has teamed up with Target to relaunch Toysrus.com.
The site features product reviews, and directs browsers to Target.com to complete any purchases.
Both companies also see the new site as a resource for parents looking for the latest toys to buy, and an educational tool for kids.
The moves come as the first two new Toys R Us stores will open in November as part of a small comeback for the chain.
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