Southern Miss announces Adidas partnership

On the field, the Southern Miss brand has always been defined by a blue collar, nasty bunch work ethic. Now that brand will have a new brand of its own for the next eight years.
Today, USM announced its new apparel partnership with Adidas running through the 2024-2025 athletic season. The new deal ends a five year marriage with Russell Athletic which paid the university a lump sum of $2.75 million according to the Sun Herald.
The Sun Herald also reports the Adidas contract to be far more lucrative, paying the school $4 million in addition to a six figure allotment for marketing purposes.
USM’s new partner will supply all teams with head ware, apparel, foot ware, and accessories, including the baseball program which will make the switch from Under Armour.