Shoe Carnival has bought Shoe Station. What happens to the two stores in South Mississippi?

Shoe Station retail store has been bought by competitor Shoe Carnival Inc., but don’t expect to see changes in the foreseeable future.

Based out of Mobile, Alabama, Shoe Station made the announcement on Friday morning in a press release.

Brent Barkin, who will serve as Shoe Carnival’s senior vice president of business development and integration, said in a letter to Shoe Station that the 21 Shoe Station stores will continue to operate under the Shoe Station banner, while Shoe Carnival stores will operate under their own brand.

“Southeastern customers will continue to see Shoe Station signs in our 21 locations, and to experience the excellent service and selection they expect,” said Barkin. In a letter to his employees, he wrote that Shoe Carnival “get(s) that we have a unique proposition and value to the customer, showcasing categories, trends, styles and brands in a way that makes us excel. They know we are different. And they love that about us.”

“We are excited to welcome Shoe Station to the Shoe Carnival team,” said Mark Worden, Shoe Carnival’s President and Chief Executive Officer. “Brent and his team share our values and vision for the future of family footwear retail and we look forward to building on our joint success to grow together in the years ahead.”

Shoe Carnival, based in Evansville, Indiana, has 377 stores as well as an online site at

South Mississippi has a Shoe Station at Promenade in D’Iberville, while Shoe Carnival has a store at Crossroads in Gulfport.

Both retail chains have become known over the decades for their large, open-shelf, self-service stores and eponymous e-commerce sites, which sell the newest styles of famous brands at a value.

Whereas Shoe Station was privately held, Shoe Carnival trades on the NASDAQ Stock Market under the symbol SCVL. Recently, Shoe Carnival’s robust performance has been noted by national financial media.

“We believe this acquisition will lead to exciting new opportunities for Shoe Station’s staff, vendors, and customers,” Barkin noted. “Shoe Carnival and Shoe Station will share their knowledge and build upon their strengths, resulting in a larger footwear industry force that caters to the needs of every consumer.”

Categories: Business, Featured, Local News, News