Panel discussion on Artificial Intelligence

American advertising federation Mississippi Gulf Coast and Public Relations Association of Mississippi Beach Chapter hosted Man vs. Machine Industry artificial intelligence panel discussion.

The discussion focused on how artificial intelligence influences public relations, advertising, marketing, and the creative industry.

The goal was to examine AI’s transformation and showcase what lies ahead.

Panelists included experienced professionals from across the coast who shared some of their favorite AI platforms and discussed how they have adapted to trends during their careers.

“We are in the infancy state of artificial intelligence, the more we use it the more it learns the more it grows and adapts,” said Aloysius Ballard. “So I see this being an adaptive tool just like email was versus fax machines in the past. It’s going to speed up the process, it’s going to allow a lot of businesses to be more efficient, to save money and effort so that we have more sustainable brands, businesses, and platforms”

The panelists also offered tips on how to learn to use AI and not get left behind.