Board members meet to discuss Cruisin’ the Coast economic impact

Cruisin’ the Coast executives and chairmen held a press conference today to discuss the economic impact from this past year’s event.

Statewide, 2021’s Cruisin’ the Coast raked in $36.1 million. This is about $7.5 million more brought in compared to 2016 which brought in $28.6 million. Of the $36.1 million, 33.1 million of it will be staying in the three coastal counties.

Overall, there was a total of 9,496 registered vehicles from 45 states and Canada. Of that number, 1,598 of them were first timers.

Early registration has already begun for 2022’s event and already has 3,746 registered vehicles. Bradley Research Group President and CEO Dr. Greg Bradley said, “Just significant. This is the largest special event in the state and one of the largest special events in the south east, and to couple the sheer number of visit days with the amount of spending that we saw, I don’t think we could be any happier.”

According to one of the board’s polls, 97.9 percent of non-local registrants were either satisfied or very satisfied with the event.