43rd Annual Ron Meyers Christmas City Gift Show brings holiday cheer to the Mississippi Gulf Coast

BILOXI, Miss. (WXXV)-The 43rd annual Christmas City Gift Show is back for the weekend, bringing hundreds of vendors, festive entertainment, and plenty of holiday cheer to the Coast.

WXXV News 25’s Asia Ellis shows us how shoppers are preparing for the holidays.

It’s beginning to look a lot like Christmas at the Coast Convention Center, where the 43rd annual Christmas City gift show is decking the halls with plenty of holiday cheer.

More than 300 vendors were set up with everything from holiday décor and clothing to unique gifts, while shoppers enjoyed live music and a special visit from Santa Claus. Shopper Mikhael Morris said, “We came here last year. It was our first time coming and my daughter found it on social media. We got all our Christmas jammies for the family from here and we’re doing the same thing this year. My husband can’t stop buying salsa, cracklings, and pralines. He’s hitting all the food stations, while we’re doing all the Christmas shopping.”

Behind the holiday fun is a bigger mission, with the event’s silent auction supporting a local charity and Christmas City funding Ron Meyers Ministries, which provides donations to Christian rehabilitation centers and organizations fighting human trafficking. Christmas City Host Ron Meyers said, “I never had any idea 40 something years ago that it would ever turn into something like this. It’s just evolved over time and people love it. It’s very common to see three generations of families, they just keep coming every year, they make a tradition of it, and they mark it on their calendar. We’re very fortunate because when they come, they want a good experience, great variety, and surprises around every corner. Our theme is ‘shop the magic, find the joy.’”

You have a chance to take home a little extra Christmas cheer with the WXXV Scavenger Hunt. Find all 12 code words hidden around Christmas City for a chance to win $250.

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