Shaquille O’Neal’s Big Chicken restaurant comes to Mississippi

Big Chicken in Hattiesburg celebrated its grand opening on Monday, and the restaurant is already seeing a boom in business.

With NBA legend Shaquille O’Neal as the owner and face of the brand, fans from across Mississippi are flocking to taste his signature dishes.

Celebrity ownership in Mississippi is rare, but Shaq is setting a new trend and paving the way for others to follow.

He’s not alone—Academy Award-winning actor Morgan Freeman is also leaving his mark on the state as a part-owner of the Ground Zero Blues Club in Biloxi.