Remembering Edward ‘The Rev’ Powell Jr


Edward C. Powell Jr. AKA the Rev, a larger than life Coast icon, will soon be laid to rest.

News 25’s Toni Miles shows us the life of this long-time radio DJ and personality through the eyes of the man who called him dad.

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Edward Powell III said, “One year he was the Grand Marshal at one of the Mardi Gras parades in Gulfport, and he took me with him, and we rode in it together.”

To many here in South Mississippi, Edward C. Powell Jr. was better known as the Rev. “For a while he went by Reverend Red but I think later in his career, he just started going by the Rev, or he was better known by his tag line, ” ‘It’s me R-E-V’.”

A native Coast son, the Rev hit the air waves at a young age and took DJing to a whole new level during his decades-long career. “He was straight forward, pretty blunt and he was never shy about expressing how he felt about things.”

Even barricading himself live on air until he negotiated a raise years ago, something his son and namesake Edward Powell III remembers well, along with other memories of this larger-than-life Coast personality, the man behind the mic who he called dad. “When he came to visit me in Los Angeles the one thing he wanted to go to his favorite game show, Let’s Make a Deal. He got to go. He had a really good time, but there were two things he got really upset about. One, he didn’t get to meet Wayne Brady, and second they would not let him put The Rev on his name tag.”

The Rev’s funeral services are set to take place at Nativity BVM Church off Howard Avenue in Biloxi on Wednesday at 3 p.m. Friends’ visitation is set to begin at 2 p.m. The procession to his burial will be led by vehicles from various Coast radio stations. “He used to joke around a lot that whenever he did die, he wanted all the vehicles from the radio stations to be in the procession. Talking to a few people, it sounds like that’s going to happen.”

Since The Rev’s death was unexpected, a GoFundMe account has been set up to help with funeral expenses. Click here if you would like to donate.

The Rev, Edward C. Powell Jr. was just 63-years-old.

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Toni started at WXXV News 25 in December of 2013, just three months after the news was launched. She has served as Assignment Editor, anchored for nearly two years, worked as a reporter for several years and hosted Coastal Connections for more than four years. Toni graduated Magna Cum Laude from the University of Southern Mississippi where she was editor of the Student Printz. She then did an internship on Capitol Hill, working for a U.S. Senator, then returned to Mississippi as a reporter at WDAM in Hattiesburg. After that, she moved to the Mississippi Gulf Coast, working as a reporter for FOX 25 in Biloxi, then crossing city lines to work at WLOX-TV news in Biloxi, starting out as a producer, then working as a photographer, reporter, weekend assignment editor and weekend anchor. She was among the station team that won the Edward Murrow and Peabody awards for coverage during Hurricane Katrina. Toni moved to the Lone Star State where she worked as the morning and noon anchor, investigative reporter and live shot reporter for KZTV Action 10 News, then KRIS TV News in Corpus Christi, Texas. Toni moved back to the Magnolia State to be with and take care of her family, working as a multi-media journalist and fill-in anchor at WDBD Fox 40 news in Jackson. After almost completing a second degree in filmmaking at the University of Southern Mississippi Gulf Coast, Toni transitioned back to news at News 25. Toni is blessed to have a wonderful support network of close family, friends and mentors, and she hopes to pay it forward. She has a three-legged chiweenie named Rocky Balboa because of his fighting spirit. She loves writing and has completed a novel that has been adapted into a screenplay, and has just finished another screenplay called "Delta Rose." She's currently working on a new legal thriller called "Fall From Grace." Stay tuned....