The Mississippi Coast has many landmarks, but none are more internationally known than the casinos on the beach. The giant guitar of the Hard Rock Casino lights up the night sky with its purple beams and halo. This weekend, the neon guitar traded hands. The Hard Rock Casino in Biloxi now has a new owner. The iconic guitar of the Coast is playing a new tune. The Hard Rock Casino has been sold to a company in Rhode Island. Duncan McKenzie, the General Manager of the Hard Rock Casino, says, "We announced yesterday that the Hard Rock has been sold to Twin Rivers Worldwide Holdings. The transaction should be complete in about six months." The waterfront hotel casino was owned by Premier Entertainment Biloxi, but the changing of hands will not change the casino as it is now known by guests. McKenzie also says, "Twin Rivers has told us they love the brand, they love Mississippi, they love the state, and they love the way we do things, so I don't anticipate many changes at all."
The Hard Rock in Biloxi was purchased for 250 million dollars, making it the fourth casino on the Coast to change hands this year. The others include: The Silver Slipper has now been sold to Full House Resorts, The Isle Casino of Biloxi has been sold to Landry's Golden Nugget, and the IP Casino has been sold to Boyd Gaming. McKenzie also states, "The Palace just invested 50 million a couple of years ago, Silver Slipper is putting in 150 hotel rooms, Gold Nugget has been acquired, so there's a lot money being put into this market." The Hard Rock features more than 1,300 slot machines and a 12 story hotel and is set to complete construction of the 154 room ‘Platinum Tower’ by February. The new ownership just gives the premier hotel-casino another reason to rock. McKenzie says, "Everybody’s positive, everybody's happy, and we're just going to get bigger and better than ever." Final paperwork on the acquisition is to be completed by June of 2014. What makes this casino story so interesting is that the casino almost never opened in the first place. It was days from opening in 2005 when Hurricane Katrina hit the Gulf Coast, but the property was restored and opened two years later. With the recent expansion and new ownership, it appears that moving forward, all things are good for the Hard Rock.