Mary Joe and Ryan Hoogstra, shoppers, say, "Black Friday shopping! It’s our first time!" The Hoogstras are finally Black Friday shopping after putting it off for many years. Mary Joe says, "I said, ‘Oh, I want to do it, but never got there.’" Every year, it seems like Black Friday starts earlier and earlier, with businesses competing to have the bigger and better deals. Judy Hoynowski, a Target Representative, says, "The biggest thing is, the last two years, we've opened on Thanksgiving evening and it seems to be working out really well because the stores are busy. I think everyone is making money." From cell phones, TVs, and game systems, technology is advancing and long gone are the days of neck ties, ugly sweaters, and Christmas socks. Hoynowski also says, "Absolutely the electronics. The Xbox One and the PS4, that's what people are lining up for." Paul Bennett, a Target Associate, says, "Playstations, TVs, all kinds of stuff really. Mostly TVs. It seems to be the best deals nowadays."
Cassandra Reels, a Black Friday shopper, says, "Looking for cell phones for these grand kids, and she wants a scooter, so we're trying to enjoy this day and low prices." The electronics section is where all the magic happens on Black Friday. Janet Guilford, another Black Friday shopper, says, "I sat here from 3 o’clock until they opened the doors at 8 o’clock. They only had 37 TVs and I was number 20." One always hears about the crazy Black Friday brawls, but for the Sorensen family, it's all about teamwork. Michelle Sorensen, a Black Friday shopper, says, "We actually came back because my sister was looking for something and they didn't have it in her Target, so I’m back here checking to see if we can find it here and she's doing the same for me because we couldn't find a few things." It’s not all about discounts and bargains. Somewhere among the shopping chaos, maybe there's just a little Christmas spirit in helping others. Merchants tell News 25 that deals are predicted to start even earlier next November.